WEGOVY
Client
Novo Nordisk
Location
NYC Metro Area
Highlights
Pharma : Robot Camera : Multi-Day : Targeted Casting
Intensive BMI body-type casting and captivating locations solidifies Wegovy's position in the GLP-1 weight loss drug market
This 5-day shoot relied upon both the technology of repeatable TechnoCrane moves in the studio and a nimble skilled crew for its location company moves. The end result is a stirring anthem for the brand which heralded its growing share of this pharma category.






