Joshua Tree’s raw nature plus stunning cinematography transform a BMW installation into an art film for the brand’s new EV. With VO by Chris Pine and music from Hans Zimmer.

A planned stunt to coincide with the launch of this car model was expanded by the client to leverage their undertaking. By shooting an otherworldly narrative piece Crooked River connected both the elemental imagery of the landscape to the beauty of BMW's groundbreaking vehicle. Photography occurred in both Joshua Tree N.P. and Mount San Jacinto State Park.